Product Description

At ITC Aashirvaad, extra care is taken to keep things as natural as possible. The way Mother Nature intended for them to be. In our quest to provide you wholesome goodness, the finest of ingredients are sourced, directly from the farmers. A walk through our range of products might well seem like a journey through a world that is in perfect harmony with nature. Aashirvaad Atta was launched on 27th May 2002 and within a short span has become the number one in branded packaged atta across the country. Aashirvaad Atta is made from the choicest grains – heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern ‘chakki – grinding’ process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain softer for longer. Aashirvaad Whole Wheat Atta – 0% maida and 100% Atta Aashirvaad Whole Wheat Atta has 0% maida and 100% atta. This means you serve soft, fluffy rotis and a whole lot of health and happiness. Aashirvaad Select Atta ‘100% MP Sharbati Wheat’ Premium quality atta, made from 100% MP ‘Sharbati’ wheat. Aashirvaad Select atta is made from 100% MP Sharbati wheat that is harvested exclusively in 7 districts of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel. Aashirvaad Select is prepared to give you the finest, softest and fluffiest rotis you have ever tasted. The best of nature, with every bite! Aashirvaad Atta with Multigrains From the stable of India’s most trusted Atta brand – ‘Aashirvaad’ – comes a new variety – Aashirvaad Atta with Multigrains. This all-new variant is designed to provide nourishment for people of all ages and is an integrated mix of six different grains – wheat, soya, channa, oat, maize & psyllium husk – which gives a healthy option for the consumers. Aashirvaad Atta with Multigrains is an excellent source of vitamins which are vital in strengthening immunity and extra protein content to improve body strength. The extra fibre makes your food easier to digest; low content of saturated fat keeps your heart smiling. And above all, it still retains the same great taste!! Source: www.aashirvaad.com